Web3 affiliate marketing protocol Fuul enters private beta from stealth

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By BitcoinWiki News

Key Takeaways:

– Web3 affiliate marketing protocol Fuul has launched into a private beta
– Fuul automates affiliate marketing between web3 brands and creators using blockchain
– Fuul’s affiliate programs are implemented as smart contracts
– Fuul handles distribution, attribution, and payouts on-chain
– Fuul charges an 8% fee on top of affiliate commissions
– Fuul is currently compatible with EVM networks
– Fuul participated in a16z’s Crypto Startup School and received support from DCG Expeditions
– Fuul raised funding from angel investors and currently has eight team members
– Fuul plans to add more engineers, onboard more web3 builders, and work towards decentralization
– Fuul’s mission is only achieved if the protocol is decentralized.


Fuul, a web3 affiliate marketing protocol, has emerged from stealth mode and entered a private beta phase. Developed by Kuyen Labs in New York City, Fuul utilizes blockchain technology to automate affiliate marketing for web3 brands and creators. Each affiliate program on the Fuul protocol is implemented as a smart contract, enabling automated distribution, attribution, and payouts settled on-chain. Fuul charges an 8% fee on top of affiliate commissions and currently supports compatibility with EVM networks. The protocol recently participated in a16z’s Crypto Startup School and received additional support from DCG Expeditions. Fuul has raised funding from angel investors, allowing the firm to employ eight individuals. Its future plans include expanding the engineering team, onboarding more web3 builders, and embarking on a journey towards decentralization, particularly in the area of attribution. The team aims to achieve protocol decentralization as they believe it is crucial for fulfilling Fuul’s mission.

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