US Supermarket Trader Joe’s Takes Legal Action Against Crypto Project Over Name Resemblance

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By BitcoinWiki News

Key Takeaways:

– Trader Joe’s supermarket chain has sued decentralized exchange (DEX) Trader Joe for trademark infringement.
– Trader Joe claims that the DEX’s branding is designed to profit from the supermarket’s reputation and cause confusion about the source of its services.
– Trader Joe’s sent several cease-and-desist letters, but Trader Joe failed to respond.
– Trader Joe’s seeks to shut down Trader Joe, obtain damages, and have a jury trial.
– Trader Joe has violated Trader Joe’s intellectual property rights by using similar domain names and imagery.
– Trader Joe also operates social media sites under the same name to promote its services.
– Trader Joe engaged in fraud to hold onto the platform and domain name.
– Trader Joe’s previous complaint against Trader Joe with WIPO was denied based on false representations.
– The intentional use of Trader Joe’s mark by the DEX shows deliberate infringement for financial benefit.
– Trader Joe DEX operates on multiple chains and has $22.1 million in total value locked.


Popular US supermarket chain Trader Joe’s has filed a lawsuit against a decentralized exchange (DEX) called Trader Joe for trademark infringement. The DEX’s branding, according to the lawsuit, is designed to profit from the supermarket’s reputation by causing confusion about the source and affiliation of its website and services. Trader Joe’s claims that the DEX neither sought nor received permission to use its name. The supermarket chain sent several cease-and-desist letters to the DEX since September 2021, but received no response. Trader Joe’s is seeking to shut down the DEX and is also asking for damages, attorney fees, and a jury trial. The lawsuit alleges that Trader Joe has violated Trader Joe’s intellectual property rights by using similar imagery and domain names and operating under the same name on social media platforms. The lawsuit also accuses Trader Joe of engaging in fraud to hold onto the platform and domain name. The DEX had previously claimed that the platform was named after the co-founder’s brother, but later admitted that it was named after the supermarket. The intentional use of Trader Joe’s mark by the DEX, according to the supermarket, demonstrates that the infringement is deliberate and intended to create confusion and financial gain. Trader Joe DEX, operating on Avalanche, BNB Chain, Arbitrum, and Ethereum, currently has $22.1 million in total value locked.

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