UK Financial Watchdog Flags “Common” Failures in Crypto Marketing

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By BitcoinWiki News

Key Takeaways:

– The FCA has highlighted recurring issues in the marketing of cryptoassets following the implementation of new regulations.
– The identified problems include misleading claims of safety and security, insufficient risk warnings, and failure to emphasize product-specific risks.
– The FCA has issued over 200 alerts against firms suspected of illegally promoting cryptoassets since the new rules came into effect.
– The agency has imposed restrictions on one authorized firm for approving inadequate crypto promotions.
– The FCA is working with crypto firms, social media platforms, app stores, and payment providers to combat illicit promotions.
– Cryptoassets remain highly risky investments and are not subject to regulation, according to the FCA.
– The FCA’s new rules require crypto firms to register and have their marketing materials approved.
– Failure to comply with the rules can result in criminal charges and penalties for exchanges operating in the UK.
– The UK has increased regulatory efforts to address high-profile bankruptcies in the crypto industry.
– Earlier this year, the UK passed legislation to regulate cryptocurrencies and stablecoins.


The UK’s Financial Conduct Authority (FCA) has identified recurring issues in the marketing of cryptoassets following the implementation of new regulations on October 8. The three primary problems highlighted by the FCA are misleading claims regarding safety and security, insufficient risk warnings, and the failure to emphasize product-specific risks. Since the new rules were introduced, the FCA has issued over 200 alerts against firms suspected of illegally promoting cryptoassets. The agency has also imposed restrictions on one authorized firm that approved crypto promotions falling short of the required standards. The FCA emphasized that despite the new regulations, cryptoassets remain highly risky investments and are not subject to regulation. The FCA has called upon various entities, including social media platforms and payment providers, to review the alerts it has published and play an active role in safeguarding UK consumers.

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